Hi there, I'm Robert V. Anderson. My clients and colleagues call me Bobby. I've been creating, directing, and managing creative projects large and small for over 20 years. If you need innovative ideas, no-worries collaboration, and a history of success, I can help you.
I'm originally from Texas, the son of an inventor / engineer father and a creative writer / artist mother. It's a right brain meets left brain thing. I've been successful across all forms of media and storylines, bridging the gap from the technical strategy to emotive persuasion, creating and illuminating helpful, effective, and imaginative products that people understand, desire, and acquire.
I'm currently located in Memphis, TN and have worked in both large and small companies on-site and remotely. I love solving problems and bringing smiles to my customers and colleagues. I welcome the opportunity to help you either in a business role or per project.
Below you'll find a list of competencies that I'm happy to put to work for you.
The Big Picture (The Story) - What's the product? What's the value? Why is it special? Why care? Why buy? Why buy now? I can help you present your products and services to the best audience in fresh and unique ways.
Digital Marketing Campaigns - Your web presence, your brand, your message, your tone, and your pitch. First page SEO. SEM. Paid advertising. Google ads, Facebook ads, Bing ads, etc. PPC. CPC. CTR. All that.
Email Marketing – I've composed literally hundreds of email campaigns from B2C retail sales to B2B marketing communications to fundraising efforts. I can get your messages top the right people, and get them opened, read, clicked, and acted upon.
Content Marketing - I've built large audiences through content creation and subscriber generation campaigns. Folks come back regularly for value, and eventually, they buy.
E-Commerce - I've built e-commerce brands from scratch, from UI / UX design to project management and everything else required to pull off what others said couldn't be done.
Video Production - Promotions, tutorials, and social media. Motion graphics. Scripts. Soundtracks. Informative fun that drives action.
Digital campaign for Med-Challenger acfirst page SEO results on Google in highly competitive market.
Creative Direction - I've build and directed creative teams comprised of graphic designers, digital product developers, copywriters, photographers, and media production specialists.
Executive Management - I've managed the daily operations of firms, lead shareholder meetings, and performed the typical duties of President and CEO.
Plug and Play - I don't need a lot of time to get started. I've lead projects and teams in-house and remotely. I've got a winning playbook and a lot of lessons learned.
Product Development - Don't have your product ready to sell yet? I can help get that done. I've designed online courses, SaaS products, and mobile applications.
A rare round up online - because we all crushed it!